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Psychology of 

Color

Color psychology explores the effect of color on consumer impression of a design. A persons perception of color is influenced by their experiences, upbringings, and culture, which means one color doesn't provoke a hyper-specific emotion in everyone. However, in western societies, there are general feelings that are typically associated with various colors. Additionally, certain groups tend to have specific color preferences. 

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Sensation of Color

How specific colors GENERALLY make people in Western societies feel

                              Primary Colors.                        

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                           Secondary Colors                           

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                             Tertiary Colors                             

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Color Preferance

Specific groups and ages prefer certain colors over others. This is why audience is important to consider while choosing a color palette. 
General Preferences
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Opposing or complimentary colors lead to action
Preference by Age 
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Preference by Gender

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